Which SEO issues should be assigned to developers for resolution, as opposed to those that an SEO expert should handle directly, especially in a corporate setting—whether it's for a company, brand, or agency.? Tell me benefits for SEO in belogging and WordPress?

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 In a corporate setting, it’s crucial to distinguish between SEO issues that need a developer’s expertise versus those an SEO expert can handle independently. Here’s a breakdown:


SEO Issues Best Suited for Developers


1. Website Speed Optimization: Improving page load times requires back-end changes, like code optimization, image compression, and server configurations.



2. Mobile Responsiveness: Ensuring a site’s design adjusts correctly on various devices requires development to fix or optimize CSS, media queries, and JavaScript.



3. Structured Data Markup: Implementing and troubleshooting schema markup to improve search results display often requires coding, especially if JSON-LD or other structured data formats are involved.



4. Handling 404 Errors and Redirects: Developers can set up server-side redirects (301s/302s) and error handling, which is important for maintaining SEO.



5. JavaScript Rendering: Issues with JavaScript frameworks (e.g., React, Angular) affecting crawling and indexing should be handled by developers who can ensure content visibility to search engines.



6. SSL and Security Updates: Implementing HTTPS and maintaining secure, up-to-date platforms are essential for SEO and require developer expertise.




Tasks an SEO Expert Can Handle Directly


1. Keyword Research & Content Strategy: SEO specialists create content plans, identify keywords, and optimize on-page content.



2. Metadata Optimization: Adjusting title tags, meta descriptions, and header tags is typically done within a CMS and doesn’t require development.



3. Link Building: Internal and external linking strategies can be managed by an SEO expert to build authority.



4. Site Structure Optimization: Adjusting URL structures, managing sitemaps, and setting up robots.txt can often be done by SEO professionals using tools or CMS features.



5. Analytics Setup and Monitoring: Setting up Google Analytics, Search Console, and tracking KPIs doesn’t usually need developer input.




Benefits of SEO for Blogging and WordPress


1. Easy Content Updates: WordPress allows for quick content changes, optimizing for keywords, and adjusting meta tags to keep up with SEO trends.



2. Built-in SEO Tools: WordPress offers plugins like Yoast SEO, which helps manage on-page SEO, meta descriptions, XML sitemaps, and readability, making it beginner-friendly.



3. Improved Crawlability: With well-coded themes, WordPress sites are often easily crawled by search engines, helping with faster indexing and better rankings.



4. Customizable Permalinks: WordPress allows you to edit URL structures, which helps make them SEO-friendly and aids in keyword optimization.



5. Mobile-Responsive Themes: Many WordPress themes are responsive, helping sites perform well on mobile—important for SEO ranking.




For a corporate setting, having a balanced approach to SEO responsibilities improves efficiency and ensures both technical and content SEO tasks are well-managed.


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