What was the reason for introducing the monetisation scheme?

 

introduction of monetization programs, Theespecially on platforms like YouTube, Instagram, TikTok, and others, is due to several main reasons:

1. Encouraging content creation: Platforms implemented monetization to encourage more creators to produce high-quality content on a consistent basis. By providing financial rewards, platforms keep creators engaged and motivated to grow their channels and accounts.

2. Platform Revenue Growth: Monetization programs allow platforms to share ad revenue with creators. This helps platforms increase overall revenue by attracting creators to invest in the platform. 3. User Retention and Engagement: When creators are incentivized to produce more content, platforms will benefit from increased user engagement and retention. As users spend more time viewing or interacting with monetized content, the platform becomes more attractive to advertisers.

4. Competing with other platforms: As more and more platforms start offering ways for creators to make money, it’s imperative that others follow suit. Offering monetization programs helps the platform stay competitive and attract top talent. 5. Encourage niche content: Monetization allows creators with smaller, more niche audiences to achieve success by promoting a variety of content on the platform, which helps attract audiences. Overall, introducing a monetization system helps create a sustainable ecosystem that benefits content creators, platforms, and advertisers.