What are types social media marketing?
Social media marketing encompasses a variety of strategies and types, each tailored to specific goals like brand awareness, engagement, lead generation, or sales. Here are the main types of social media marketing: 1. Content Marketing Sharing valuable, engaging, and relevant content like blog posts, videos, infographics, and memes to build a loyal audience. Example platforms: Instagram, Facebook, LinkedIn, Pinterest. 2. Influencer Marketing Collaborating with influencers who have a large following and strong engagement to promote products or services. Example platforms: TikTok, Instagram, YouTube. 3. Paid Advertising Running ads on social platforms to target specific audiences based on demographics, interests, or behavior. Types of ads include: Sponsored posts Pay-per-click (PPC) ads Carousel ads Video ads Example platforms: Facebook Ads, Instagram Ads, Twitter Ads. 4. Social Media Management Consistently posting and managing a brand’s presence on social media platforms to maintai...