How much money does YouTube make?

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 YouTube, a subsidiary of Google under Alphabet Inc., is a major revenue generator primarily through advertising and subscription services.


In 2022, YouTube's ad revenue alone reached approximately $29.2 billion. While this revenue fluctuates annually based on factors like economic conditions and ad demand, YouTube typically accounts for about 10% of Alphabet's total revenue.


Here’s how YouTube makes money:


1. Advertising: This is the largest revenue stream, including ads shown before, during, and after videos, plus display ads and banners.



2. YouTube Premium: Subscribers pay a monthly fee for ad-free content, music streaming, and other perks.



3. YouTube TV: A subscription service that offers live TV channels, with subscription fees as revenue.



4. Super Chat and Super Stickers: Viewers can pay during live streams to highlight their comments.



5. Channel Memberships: Viewers can pay for exclusive content and perks on select channels.




While Alphabet doesn’t always disclose YouTube’s separate financials, this revenue from ads and subscriptions makes YouTube one of the top video platforms globally.


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