events such as the Kovalam Marathon are often justified given the wider benefits these events bring. Here is a breakdown:
1. Promotes Health and Fitness: The marathon promotes fitness and healthy lifestyle. Kovalam, famous for its beaches, has a beautiful environment that attracts national and international participants, benefiting the health of the community. 2. Economic stimulus: Such events can boost the local economy, especially for hotels, restaurants and shops as they attract tourists and attendees. 3. Tourism and Branding: Organising marathons makes Kovalam a sports tourism destination. International
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