How much does Facebook give in 100k views?

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 The amount Facebook pays for 100,000 views depends on several factors, such as the type of content, audience location, ad placement, and engagement level. Facebook's monetization for videos primarily comes through in-stream ads, and the payout varies widely. Here's an estimate:


1. Average CPM (Cost Per Mille):


The CPM for Facebook in-stream ads typically ranges between $1 to $5. CPM is the amount paid per 1,000 ad impressions.




2. Calculation for 100,000 Views:


If your video has a CPM of $1, you'll earn around $100 for 100,000 views.


At a CPM of $5, you'll earn around $500 for 100,000 views.





Factors Influencing Earnings:


1. Audience Location: Viewers from high-income countries (like the US, Canada, or UK) tend to generate higher CPMs than viewers from lower-income regions.



2. Video Length: Videos longer than 3 minutes are eligible for in-stream ads, which significantly increases earnings.



3. Engagement Rate: Higher engagement (likes, shares, and comments) can lead to better ad performance and higher payouts.



4. Type of Content: Niches like finance, tech, and business generally earn higher CPMs compared to entertainment or general content.




For accurate earnings, you'll need to check your Creator Studio's metrics, where Facebook provides detailed reports on revenue from in-stream ads.


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