Which SEO issues should be assigned to developers for resolution, as opposed to those that an SEO expert should handle directly, especially in a corporate setting—whether it's for a company, brand, or agency.?

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 In a corporate setting, SEO issues are often split between those that require technical fixes by developers and those that an SEO expert can manage directly. Here’s how to differentiate them:


SEO Issues for Developers:


1. Website Speed Optimization:


Minifying CSS, JavaScript, and HTML files.


Optimizing image sizes and formats.


Implementing lazy loading.


Enabling browser caching and compression (Gzip).


Reducing server response times.




2. Mobile Usability Issues:


Implementing responsive design to ensure mobile-friendliness.


Fixing viewport configuration errors.


Adjusting for touch elements (buttons, links) being too close together.




3. Structured Data/Schema Markup Implementation:


Adding or fixing structured data using JSON-LD, Microdata, or RDFa.


Ensuring the correct integration of schema markup for rich results in search.




4. Canonical Tag Issues:


Setting up correct canonical tags to avoid duplicate content.


Fixing improper use of canonical URLs that cause indexing problems.




5. URL Structure and Redirects:


Fixing broken links (404 errors) and creating 301 redirects.


Creating clean and SEO-friendly URLs.


Handling URL parameter issues or dynamic URLs.


Ensuring HTTPS is properly implemented and addressing SSL certificate issues.




6. JavaScript SEO Issues:


Ensuring search engine crawlers can access and render JavaScript content.


Lazy-loaded content handling.


Implementing server-side rendering (SSR) where necessary for JavaScript-heavy sites.




7. Server and Hosting Issues:


Configuring the server for optimal crawlability (sitemaps, robots.txt, etc.).


Fixing issues related to server downtimes and poor hosting setups.




8. Core Web Vitals Optimization:


Addressing LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift) based on Google’s Core Web Vitals metrics.





SEO Issues for SEO Experts:


1. Keyword Research and Optimization:


Researching target keywords and optimizing content for SEO.


Conducting on-page optimization (titles, meta descriptions, headers, etc.).


Implementing keyword mapping for pages and content creation strategies.




2. Content Strategy and Creation:


Developing an SEO content calendar.


Optimizing existing content for better rankings.


Managing internal linking and anchor text distribution.




3. Competitor Analysis:


Analyzing competitor websites and keyword strategies.


Implementing changes based on insights from competitor performance.




4. Backlink Profile Management:


Acquiring high-quality backlinks.


Conducting link audits and removing toxic links.


Developing outreach strategies for link-building.




5. Analytics and Reporting:


Monitoring traffic, rankings, and organic growth via tools like Google Analytics, Google Search Console, and third-party tools (SEMrush, Ahrefs, etc.).


Analyzing user behavior metrics like bounce rate, dwell time, and conversions.


Adjusting strategy based on performance reports.




6. Local SEO Management:


Managing Google My Business profiles for local SEO optimization.


Ensuring NAP (Name, Address, Phone) consistency across local directories.




7. Managing Sitemap and Robots.txt:


Submitting and optimizing sitemaps for search engines.


Configuring robots.txt to guide search engine crawlers properly.




8. International SEO:


Handling hreflang tags for multilingual websites.


Ensuring correct regional targeting based on IP or domain structure (ccTLD, subdirectories).




9. User Experience & Conversion Rate Optimization (CRO):


Improving site usability for SEO purposes.


Conducting A/B testing for user engagement enhancements.





By assigning the right tasks to developers and SEO experts, you ensure efficiency in resolving technical and content-related SEO issues while aligning with company or brand goals.


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